Your web chatbot is probably costing you more than it’s helping.
I just checked ten random websites to test a hypothesis. All ten were dated chatbots circa Covid. Scripted intros, ask for email quickly, force a choice from a picklist, clunky experience, and ultimately, a case is created that needs a human.
That’s crazy to me. I’m seeing all kinds of use cases for Agentic AI to build and automate something unproven. Risky.
Start With What’s Already There
A better place to start is modernizing the old web chat to a modern agentic experience. At this point, most customers or prospects expect it. Having something scripted and generic only invites disdain and a quick exit from the chat.
A better place to start is modernizing the old web chat to a modern agentic experience.
At this point, most customers or prospects expect it. Having something scripted and generic only invites disdain and a quick exit from the chat.
And now you can create a much more powerful and complete experience.
You can deflect a massive amount of questions from potential prospects, warm them up, and send qualified leads to reps.
You can deflect and resolve common service issues of current customers with active authentication in the chat.
You can actively sell e-commerce products in the chat.
You can activate more advanced resolution workflows like returns, pick-ups, order changes, and much more.
And much more.
So if you are feeling the heat from the BOD and your bosses to launch an AI project and are struggling, start with the chatbot.
There is an asymmetric return here with limited downside. The infrastructure exists. The use cases are proven. The user expectation is already there.
You’re not building something from scratch—you’re upgrading what’s already broken.
The modern agentic chatbot isn’t just a support tool. It’s a revenue engine, a lead qualifier, and a service resolver—all running 24/7 without adding headcount.
Want to discuss deeper? DM me.
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