Broader notes on running and building a business. Planning, strategy, team, and the operating habits that decide whether a plan survives contact with the quarter. Less about the CRM specifically, more about the decisions made around it.

Two colleagues talking across the corner of a table in a warmly lit room, one listening closely

Conversational Intimacy: How to Run a Discovery Call People Open Up In

The best discovery call I ever watched ended with a customer inviting the rep to a barbecue. No demo. No discovery framework. A conversation. I want to talk about conversational…


An empty corporate boardroom at dusk with one framed plaque catching the last window light

Nobody Can Recite Your Mission Statement. Write This Instead.

Without looking it up, write down your company mission statement. Now your vision statement. Now the difference between the two. I have spent most of my career developing these…


Two business travelers talking over coffee in a hotel lobby with a city skyline behind them

How to Run a Sales Blitz Without Losing the Pipeline It Creates

A good sales blitz books fifteen meetings in three days. Most teams can account for four of them a month later. I tried an old-school business development technique a few years…


White sloop rigged yacht sailing in an open Baltic sea on a clear sunny day. A view from the deck to the bow, mast and sails. Estonia

Survive the Capital Crunch: A Guide to Positive Free Cash Flow

The cheap money era is over. Most companies haven’t noticed. I fell down a rabbit hole recently. Debt financing. Interest rate charts spanning fifty years. Treasuries,…


A tile on a blurry background - the tile contains an image of a growth curve / bar chart

Why Brand Power is the Ultimate Cheat Code

The one skill corporate refugees never develop. Persistence. Not grit. Not hustle. Not “never give up” motivational poster nonsense. Real persistence—the…


Three people sit around a conference table looking at spreadsheets and forecasts

From 20 Years Experience, 10 Lessons on Financial Forecasting

What twenty years of financial modeling taught me. Early on, I built credibility through complexity. Multi-tab spreadsheets with hundreds of inputs, sensitivity analyses…


Privacy Preference Center