Case Study
From Legacy to Leading: Streamlined Wealth Management & Insurance Solutions for TDECU with Dynamics 365
Texas Dow Employees Credit Union (TDECU), the largest credit union in the Houston area, undertook a transformative project to migrate its insurance operations from legacy systems to Microsoft Dynamics 365. The project involved moving member onboarding, member management, insurance product tracking, and cross-selling capabilities into a centralized Dynamics 365 system. Migrating decades of legacy data, including member records and insurance product details, required careful planning to eliminate duplicates and ensure data accuracy.
95%
Reduction in duplicate data.
TDECU’s new setup in Dynamics 365 introduced streamlined workflows, automated processes, and improved product targeting, enhancing the credit union’s capacity for personalized, efficient insurance services.
Work Details
- Conducted a comprehensive review of TDECU’s existing insurance operations in legacy systems, identifying key areas for improvement and data mapping.
- Migrated detailed member onboarding processes to Dynamics 365, integrating data related to personal information, account history, and product ownership.
- Transferred all member data, including insurance products owned and products of interest, with extensive data validation checks to maintain accuracy.
- Developed an automated deduplication system within Dynamics 365 to address duplicate records, as data from multiple systems had led to inconsistencies.
- Built custom automation workflows for member onboarding, insurance product recommendations, sales tracking, and renewal notifications.
- Configured CRM capabilities to recommend cross-selling opportunities based on members’ owned products and stated interests, optimizing product relevance for each member.
- Established workflow automation from user onboarding to product sales and renewals, enabling seamless end-to-end insurance service management.
- Implemented user access controls and training to ensure staff could effectively use new features, minimizing disruptions in daily operations.
Benefits
- Improved operational efficiency by 45% through the consolidation of member and insurance data into a single, unified platform.
- Reduced duplicate data by 95% with automated tracking, highlighting, and removal processes, ensuring more accurate member records.
- Increased product cross-selling by 30% through targeted CRM capabilities, matching products with member profiles and interests.
- Enhanced customer experience with automated onboarding and streamlined processes, reducing the time required for member interactions.
- Minimized manual workload with automated workflows for insurance product renewals, sales tracking, and cross-sell opportunities, freeing up staff for high-value tasks.
- Strengthened data security and compliance with detailed access controls and structured data validation, protecting sensitive member information.
- Provided TDECU with a scalable CRM platform that could grow with its member base, supporting ongoing expansion and product innovation across service locations.
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