Case Study
60% cost savings by rebuilding revenue operations with coResolute's hybrid model, with a bonus of increased throughput.
Aprimo’s COO met Jason at a networking event with a problem on his mind. His $60M marketing software company had 11 people running revenue operations—handling Salesforce administration, ServiceNow tickets, reporting, and process automation. The system worked, but the fully-loaded cost was difficult to defend. Pure offshore solutions promised savings but came with junior talent, time zone headaches, and communication gaps. He needed a different model.
60%
Cost savings by moving from an onshore team to a hybrid structure, with coResolute’s help.
The mandate was simple but daunting: reduce headcount – significantly – without losing capability. Everything still needed to happen, including Salesforce automation, ticket resolution, reporting, and process improvement. No scaling back services. Just radically lower costs while maintaining or improving throughput. And it couldn’t take a year. The company needed results in weeks.
coResolute reverse-engineered every process the RevOps team touched. They mapped workflows, shadowed ticket handling, and interviewed sales reps about what they actually needed. Then they built an offshore team with senior-level expertise: Salesforce developers who could write Apex code, administrators who understood complex automation, analysts who could generate meaningful reports. Within one month, nine Aprimo employees transitioned off of the GTM team to other roles in the company. coResolute absorbed their work. Ticket resolution times improved. Salesforce changes that took weeks now took days. Cost savings: 60% conservatively, potentially 75%.
1 Month
Complete transition from 11-person to 2-person team, with improved performance.
coResolute executed tickets, yes. And, they hunted for problems to solve. When ServiceNow incidents revealed patterns, they proposed workflow fixes. When Salesforce slowed during high volume, they optimized code without being asked. The difference: senior talent instead of cheap labor, Jason’s Austin presence for fast escalation, and a model that rewarded solving problems instead of logging hours. Three months in, the COO brought them a bigger challenge.
Aprimo’s sales team was drowning in leads but conversion rates weren’t improving. Leads sat in static queues assigned to reps without capacity. The COO wanted a dynamic system—leads automatically scored by activity, hot leads routed to available reps with relevant experience, cold leads moved to nurture. He wanted it built natively in Salesforce so Aprimo owned the code. coResolute built it from scratch using Apex. The system monitored lead behavior in real-time, evaluated rep availability and past performance, then routed intelligently. Cold leads automatically moved to nurture campaigns. Implementation took three months. No subscription fees. No vendor lock-in. Just a managed product Aprimo owns.
Eighteen months later, Aprimo still works with coResolute. The dynamic queue system keeps evolving. Ticket throughput stays higher than when they had 11 people. The 2 remaining GTM team employees focus on strategy. coResolute handles execution. The 60% cost savings recur every quarter. But the real value is velocity. Faster ticket resolution means sales reps get unblocked sooner. Better automation means deals don’t stall on operational friction. Intelligent lead routing improves close rates. Aprimo didn’t just save money. They turned revenue operations into a competitive advantage.
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