Buyer's Guide: How to Select The Right Build Partner for Your Goals & GTM System
Finding the right CRM partner shouldn’t require a decoder ring.
The market for GTM build partners is flooded with options, including offshoring, US boutiques, and freelancers on Upwork. Every tier has different pricing, different trade-offs, and different levels of accountability.
We put together this guide to help you make sense of it all.
What drives costs up or down. Where the hidden risks live. What you actually get at each price point.
This breakdown covers the whole landscape, because the clearer you are about what’s out there, the better decision you’ll make about what’s right.
Big Consultancies
You know the brand names, they’re the big dogs in the space.
How they can work: Enterprise expertise, proven methodologies, scalable teams.
How they can fail: Polished sales, then you’re handed to junior teams. When problems surface, they point to the contract instead of fixing what’s broken. They upsell constantly. When the engagement ends, they disappear.
Off-shore Shops
India-based firms with low rates and technical skill, but no US presence or accountability.
How they can work: Cost efficiency, round-the-clock development, technical competence.
How they can fail: Time zones make collaboration painful. Cultural context gaps mean your workflows don’t translate. If something goes wrong, you’re dealing with international law and Indian courts—good luck with that. And if your single developer leaves, your project stalls.
As one client put it: “You have to know the culture of consumer debt to build software for it.” Cultural context matters. Offshore-only teams often lack it.
GTM Consultants
Strategy-first advisors who write great LinkedIn posts, host popular podcasts, and deliver polished frameworks.
How they can work: Strategic vision, go-to-market expertise, process optimization.
How they can fail: They create beautiful slide decks, but when it’s time to execute the technical work, they hand you off to vendors. They’re influencers, not implementers. As one CTO asked: “Are they the ones you want to actually do the work?”
Hybrid Model, AKA coResolute
We combine US-based strategic leadership with offshore execution. You get face-to-face collaboration when it matters, plus the speed and cost efficiency of a broader team. Project-based pricing with finite objectives.
We’re strongest with rescue work and mid-market implementations. We’re not the right fit for Fortune 500 enterprise complexity or teams that need only strategy consulting. But if you need someone who can both think through your GTM architecture and execute the technical build—we’re built for that.